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SEGA Games Limited, a wholly owned subsidiary of the renowned creators of some of the most popular games for the last three decades, SEGA Corporation, has launched into iGaming. Having adopted the Income Access affiliate marketing software to manage their affiliate website, www.SEGAPartners.com, SEGA Games is now inviting affiliates to join its new affiliate program, where it is introducing its SEGA Games brand, including SEGAPoker and SEGACasino.

“This is the first major video game and software developer of this magnitude to join the Income Access platform, and we’re very excited that SEGA has launched into iGaming,” said Income Access CEO Nicky Senyard. “This presents an incredible opportunity for our affiliates who will now have the chance to promote the trusted and reputable SEGA brand.”

This deal means that, at SEGAPartners.com, SEGA Games affiliates will gain access to in-depth tracking reports and an array of marketing tools to help them optimize their online marketing activities. Income Access software focuses on simplifying the relationship between operators and affiliates with segmented databases, streamlined communications and specialized reports. The software includes the support of a variety of creative types and accounting functions that allow operators to manage affiliate payments through one interface, so affiliate marketing is made easy. SEGAPartners will also assign a dedicated Affiliate Accounts Specialist to help affiliates grow their business.

“We’re confident that our advanced analytics, reporting metrics and marketing tools will power SEGA’s iGaming affiliate program to new heights,” said Senyard. “In turn, SEGA will be able to increase the ROI of their program, and make it that much more attractive to affiliates.”

A SEGA Games spokesperson said, “We will now be able to incorporate all of the group’s affiliate programs into one account interface, enabling affiliates to easily manage and promote the SEGA Games brands, SEGAPoker and SEGACasino. In addition, through Income Access we are now offering a comprehensive suite of reports including a monthly statement, brand report, tracker report and a deal report to keep affiliates up to date on the latest promotions.”

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bet-at-home.com, subsidiary of the Mangas gaming group and home to igaming portals BetClick and Expekt, has now signed a deal with Income Access to power their affiliate program.

Income Access has now licensed its iGaming affiliate software to bet-at-home.com, a subsidiary of the Mangas gaming group, a prominent French enterprise offering online gaming and sports betting and home to iGaming portals BetClick and Expekt.

This new partnership will provide bet-at-home with powerful iGaming software (http://www.incomeaccess.com/affiliate-marketing-software/) for its multi-lingual affiliate program, featuring a variety of program management tools and tracking reports to help them optimize their program and make it even more appealing to affiliates that are active in the various bet-at-home.com regions.

“Bet-at-home.com offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them,” said Income Access CEO, Nicky Senyard. “The bet-at-home.com operations are sophisticated and require transparent reporting to manage their affiliate and marketing channels, so we were very excited to offer them a customized solution that could meet their needs.”

Bet-at-home.com offers sports and lifestyle betting. Its range of products has now been extended to include dog racing, games, online casino and online poker. They also offer a variety of card games and video poker.
Affiliates who join the bet-at-home.com program will be able to take advantage of Income Access’ program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximize their advertising efforts.

“We had very specific needs for our brand,” said CEO Jochen Dickinger, from bet-at-home.com. “Our two major concerns were a speedy integration process and transparency provided through accurate reporting and personalized support. With Income Access, the integration team track record is very professional and we feel confident that the reporting information will provide us with the analytics we need. We will be able to quickly calculate our cost of acquisition, marketing spend, and will be able to compare the return on investment that we’re generating through different activities. It’s very powerful software, and answers all our needs, and then some.”

Bet-at-home.com has already been commended on numerous occasions for its reliable and rapid customer service. Bets are calculated immediately after the games have ended and e-mail queries are answered as soon as possible by the competent, multilingual support team. They can also deal with inquiries in 20 different languages.

“The team at bet-at-home.com is the kind of professionals that Income Access is always proud to partner with,” said Senyard. “We are looking forward with great anticipation to launching their affiliate program.”

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One of Australia’s largest sportsbooks, Luxbet, will be offering its players a $100 bonus bet in celebration of their attendance at the London Affiliate Conference (LAC) and International Gaming Expo (IGE) in January, 2010. This adds a great deal of promotional value to an already attractive affiliate program that features a tiered monthly revenue share structure and no negative carry over at the end of the month!

Luxbet is offering its players an amazing $100 bonus bet just for signing up at their sportsbook website, which offers the most comprehensive list of Australian sports wagers as well as international sports. More information will be available on their program at the Income Access booth during the London Affiliate Conference (LAC) (http://www.londonaffiliateconference.com/) and the International Gaming Expo (IGE) (http://www.ige-exhibition.com/104/1300/). Specializing in Australian racing, they have two of Australia’s highest-paying racing products for affiliates to promote: LuxDiv (https://www.luxbet.com/index.php?&content=luxdiv) and The Best of the Best (https://www.luxbet.com/index.php?&content=best_of_the_best).

Luxbet offers more fixed odds than any other bookmaker in their market. They are a trusted partner of Tabcorp, a Top 50 company listed on the Australian Stock Exchange. Their premium sportsbetting site is one of the most popular destinations for punters looking for wagers on a wide variety of sports. They are also the top site for Australian horse racing. In addition, Luxbet offers wagers on elections and special events, such as the FIFA World Cup.

Affiliates are encouraged to come by the Income Access booths in order to learn more about Luxbet’s affiliate program and unique products. We’ll be at booth #5270 at the IGE (from January 26-28) and booths #82 and #83 at the LAC (from January 28-31). With no negative carryover at the end of the month and a tiered commission structure that will see affiliates earning as high as 30% revenue share, this is a great opportunity for anyone looking for a product to promote in the Australian market.

“At Luxbet we are committed to delivering premium sports and racing products to our customers via the Internet,” said Stephen Brassel, General Manger of Marketing and Media at Luxbet. “Luxbet is backed by the might of Tabcorp and we are certainly not afraid to let the punters on – if they want to have a decent bet, then Luxbet is the place to come.”

Luxbet’s betting products are some of the most popular and lucrative in Australia. LuxDiv is available on all Metro mornings, seven days a week and betting is available right up until the jump. It allows punters to capitalize on best of the official on-course starting price, or best tote on all metro meetings. The Best of the Best offers a superior dividend on a combination of the Best Tote or Top Fluctuation. It is available only on selected Metro meetings, with betting available up to 40 minutes before the jump.

“Our partnership with Luxbet continues to grow stronger,” said Nicky Senyard, CEO of Income Access. “Based on their sterling reputation and as a division of Tabcorp, Luxbet has the kind of brand recognition necessary for successful affiliate promotions. We have the opportunity to work closely with their program and it is our goal to ensure their continued success through the use of the powerful marketing and reporting tools available through our affiliate software solution.”

Luxbet has customized their affiliate program to precise specifications using the Income Access affiliate marketing software solution (http://www.incomeaccess.com/affiliate-marketing-software/), which provides merchants and affiliates with the information that they require the most. Using the graphical dashboard, users are granted access to powerful reporting features, allowing them to more efficiently track campaign statistics to assess which areas of their marketing strategies are most effective and where they may require further effort.

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The only company in the world that offers traditional fixed odds betting, spread betting, binary betting and online casino is set to attend IGE and LAC, as a sponsor at the Income Access booth. Affiliates are encouraged to speak to Extrabet at these events, where they can find out all about their revolutionary ‘Take It Now’ function, and four exciting products.

The team at Extrabet will be partnering with Income Access at the upcoming International Gaming Expo (http://www.ige-exhibition.com/104/1300/) and the London Affiliate Conference (http://www.londonaffiliateconference.com/), where they will be revealing their big player promotion featuring £320 worth of free bets for customers joining extrabet.com.

Extrabet.com is the world’s only company to offer traditional fixed odds betting, spread betting, 0-100 binary betting and an online casino. This unique offering also allows clients to play from a 1-wallet solution. This means easy transfer from product to product and greater revenues for affiliate partners. Considered to be one of the best in-running products on the market, extrabet.com also offers a huge range of markets to bet on.

For affiliates, extrabet.com offers attractive commission structures for both casino and sportsbook. Affiliates can earn up to 30% commission on sportsbook, and up to 40% on casino.

“We offer four revenue streams for our affiliate partners to win on, that are all under a 1-wallet solution,” said Chris Shillington, Head of PR at Extrabet. “We believe that with our high-leverage offerings, like spread betting and exceptional in-running markets that we offer clients a truly unique service and a very lucrative product for affiliates to win big on.”
At the two London shows, Extrabet will be delivering a strong emphasis on their four products: (1) Fixed Odds a traditional fixed odds online and telephone service, offering a huge range of markets on all sports and special financial markets (2) Spread Betting, a high-end sports product where customers wager on the outcome of an event, and pay-off is based on the accuracy of the wager (3) 0-100 Binary Betting that asks players to bet on the probability of a specific result occurring during a sporting event, with the added convenience of in-run betting and (4) Casino, with a wide range of online gaming products.

“Extrabet offers a dynamic and exciting line of products that are going to be extremely attractive for players, and present a lucrative opportunity for affiliates,” said Income Access CEO, Nicky Senyard. “They also offer a recognizable brand, backed by the IG Group, which is a very well respected financial institution. And with their smaller size, they are able to offer superior customer service and reliability.”

Make sure to swing by booth #5270 at the IGE conference (January 26-28) and booths #82 and #83 at LAC (January 28-31), to speak to the team from Extrabet. And while you’re there, ask them about their revolutionary ‘Take It Now’ function that constantly updates the value of a bet in-running so a client can take their profit or limit their loss at any time during an event.

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While Income Access has experienced a boom in business of nearly 50% this year alone, long-time operator Bingo.com says they still depend on the company for the same quality of service, and that the expert guidance they receive from Income Access has helped them to create a first class affiliate program.

With close to 30 new acquired clients over the last three months, Income Access is booming, but not at the expense of the quality and level of service that affiliates and operators have come to expect from the affiliate marketing network and software provider.
“A 47% increase in business this year alone is exciting for the entire team at Income Access, and we’re confident this is still the tip of the iceberg,” said CEO, Nicky Senyard. “What’s equally important to us, is maintaining our core values, of finding solutions for clients and providing quality marketing services and support. We know these values are what propelled us to this level, and we have no intention of altering this approach in any way.”

The new clients that Income Access has signed since July have either secured a white label of the affiliate marketing software, joined the network, acquired SEM management services and/or strategic marketing services. Some of those clients include Betinternet, Billionairo, Canbet, Cantor Gaming, Foxy Bingo, Gold Bet, Inside Gaming, Jackpot Joy, Live Gambler, mFortune, Poker Heaven and Tombola.

To assist with this growth, Income Access has doubled the size of its account management and integrations team, and put into place a number of structures and reporting systems.
“This kind of surge in growth confirms our corporate belief that innovation is the key for growth,” said Senyard. “Our complete marketing solution is garnering a lot of buzz and new business opportunities. Still, we remain focused on what brought us to this point in the first place: meeting, indeed exceeding, the needs of our affiliates and operators.”
Bingo.com has been an operator with Income Access since 2007. They have been on board with the complete marketing solutions provider as it has continued to develop and acquire new clients, and say the quality of service from Income Access remains unparalleled in the industry.

“We’ve had a very positive partnership with Income Access over the years,” said Jason Williams, VP Business Development, of Bingo.com (http://www.bingo.com). “Their support and guidance have directly contributed to our own growth, and we are continually impressed with their dedicated teams of affiliate managers and account managers. Income Access continues to go above-and-beyond and we’re excited about watching our partnership develop into the future.” Income Access remains committed to providing its existing base of clients with a complete affiliate marketing solution that incorporates speedy, informative, quality service; the company is optimistic about its business potential, and is looking forward to continued growth in the future

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