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bet-at-home.com, subsidiary of the Mangas gaming group and home to igaming portals BetClick and Expekt, has now signed a deal with Income Access to power their affiliate program.

Income Access has now licensed its iGaming affiliate software to bet-at-home.com, a subsidiary of the Mangas gaming group, a prominent French enterprise offering online gaming and sports betting and home to iGaming portals BetClick and Expekt.

This new partnership will provide bet-at-home with powerful iGaming software (http://www.incomeaccess.com/affiliate-marketing-software/) for its multi-lingual affiliate program, featuring a variety of program management tools and tracking reports to help them optimize their program and make it even more appealing to affiliates that are active in the various bet-at-home.com regions.

“Bet-at-home.com offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them,” said Income Access CEO, Nicky Senyard. “The bet-at-home.com operations are sophisticated and require transparent reporting to manage their affiliate and marketing channels, so we were very excited to offer them a customized solution that could meet their needs.”

Bet-at-home.com offers sports and lifestyle betting. Its range of products has now been extended to include dog racing, games, online casino and online poker. They also offer a variety of card games and video poker.
Affiliates who join the bet-at-home.com program will be able to take advantage of Income Access’ program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximize their advertising efforts.

“We had very specific needs for our brand,” said CEO Jochen Dickinger, from bet-at-home.com. “Our two major concerns were a speedy integration process and transparency provided through accurate reporting and personalized support. With Income Access, the integration team track record is very professional and we feel confident that the reporting information will provide us with the analytics we need. We will be able to quickly calculate our cost of acquisition, marketing spend, and will be able to compare the return on investment that we’re generating through different activities. It’s very powerful software, and answers all our needs, and then some.”

Bet-at-home.com has already been commended on numerous occasions for its reliable and rapid customer service. Bets are calculated immediately after the games have ended and e-mail queries are answered as soon as possible by the competent, multilingual support team. They can also deal with inquiries in 20 different languages.

“The team at bet-at-home.com is the kind of professionals that Income Access is always proud to partner with,” said Senyard. “We are looking forward with great anticipation to launching their affiliate program.”

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One of Australia’s largest sportsbooks, Luxbet, will be offering its players a $100 bonus bet in celebration of their attendance at the London Affiliate Conference (LAC) and International Gaming Expo (IGE) in January, 2010. This adds a great deal of promotional value to an already attractive affiliate program that features a tiered monthly revenue share structure and no negative carry over at the end of the month!

Luxbet is offering its players an amazing $100 bonus bet just for signing up at their sportsbook website, which offers the most comprehensive list of Australian sports wagers as well as international sports. More information will be available on their program at the Income Access booth during the London Affiliate Conference (LAC) (http://www.londonaffiliateconference.com/) and the International Gaming Expo (IGE) (http://www.ige-exhibition.com/104/1300/). Specializing in Australian racing, they have two of Australia’s highest-paying racing products for affiliates to promote: LuxDiv (https://www.luxbet.com/index.php?&content=luxdiv) and The Best of the Best (https://www.luxbet.com/index.php?&content=best_of_the_best).

Luxbet offers more fixed odds than any other bookmaker in their market. They are a trusted partner of Tabcorp, a Top 50 company listed on the Australian Stock Exchange. Their premium sportsbetting site is one of the most popular destinations for punters looking for wagers on a wide variety of sports. They are also the top site for Australian horse racing. In addition, Luxbet offers wagers on elections and special events, such as the FIFA World Cup.

Affiliates are encouraged to come by the Income Access booths in order to learn more about Luxbet’s affiliate program and unique products. We’ll be at booth #5270 at the IGE (from January 26-28) and booths #82 and #83 at the LAC (from January 28-31). With no negative carryover at the end of the month and a tiered commission structure that will see affiliates earning as high as 30% revenue share, this is a great opportunity for anyone looking for a product to promote in the Australian market.

“At Luxbet we are committed to delivering premium sports and racing products to our customers via the Internet,” said Stephen Brassel, General Manger of Marketing and Media at Luxbet. “Luxbet is backed by the might of Tabcorp and we are certainly not afraid to let the punters on – if they want to have a decent bet, then Luxbet is the place to come.”

Luxbet’s betting products are some of the most popular and lucrative in Australia. LuxDiv is available on all Metro mornings, seven days a week and betting is available right up until the jump. It allows punters to capitalize on best of the official on-course starting price, or best tote on all metro meetings. The Best of the Best offers a superior dividend on a combination of the Best Tote or Top Fluctuation. It is available only on selected Metro meetings, with betting available up to 40 minutes before the jump.

“Our partnership with Luxbet continues to grow stronger,” said Nicky Senyard, CEO of Income Access. “Based on their sterling reputation and as a division of Tabcorp, Luxbet has the kind of brand recognition necessary for successful affiliate promotions. We have the opportunity to work closely with their program and it is our goal to ensure their continued success through the use of the powerful marketing and reporting tools available through our affiliate software solution.”

Luxbet has customized their affiliate program to precise specifications using the Income Access affiliate marketing software solution (http://www.incomeaccess.com/affiliate-marketing-software/), which provides merchants and affiliates with the information that they require the most. Using the graphical dashboard, users are granted access to powerful reporting features, allowing them to more efficiently track campaign statistics to assess which areas of their marketing strategies are most effective and where they may require further effort.

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