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To celebrate one of the most popular iGaming verticals with players, Income Access is getting ready to celebrate all things bingo during the week of May 31st on the Income Access blog.

This informative and entertaining week will feature articles on commission structures, creative tools, trends in the bingo market as well as tips for success. In addition, Income Access will be interviewing bingo affiliates and operators to get their unique perspective on exciting opportunities within the bingo vertical.

   

The week will kick off with tips for affiliates on the best uses of creative tools to generate traffic. There will be an interview with Matthew Welch of Bucky and Bogof Bingo, which will explore tactics for becoming a successful bingo operator. There will be also be an interview with Lee Ashbourne of Bingo For Men and Bingo Junkies, which will give bingo affiliates an interesting view of the workings of a seasoned affiliate. An article on commission structures as well as a piece that discusses the importance of catering to the community aspect of bingo will round out the week.

“We’re dedicated to providing information and feedback to affiliates and operators in an effort to give them the most up-to-date information on market trends and tools for success,”

said Nicky Senyard, CEO of Income Access.

“We are committed to ensuring that all of our partners have the tools they need to succeed. And we are extremely pleased to be able to offer interviews with partners who are achieving success in this exciting vertical.”

Income Access provides affiliate marketing software solutions to the iGaming industry. With the most powerful reporting and tracking tools in the industry, Income Access sets itself apart from the competition by offering in-depth marketing reports that give businesses real insights into marketing campaign statistics. With multi-language and multiple currency support, Income Access sets the benchmark for affiliate marketing software in the iGaming industry.

Bingo week takes place from Monday May 31st to Saturday June 5th and will feature articles from several Income Access team members. Affiliates and operators alike are encouraged to check in at the Income Access blog on a regular basis for marketing tips and industry buzz.

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The CEO of Income Access, Nicky Senyard, will be speaking at this year’s Online Bingo Summit. Her panel will discuss “Deal Structures That Really Work: How to Create the Best Agreement.”

Income Access CEO, Nicky Senyard, will be the moderator of a panel discussion titled, ‘Creating a Fair Deal: Affiliates and Operators at this year’s Online Bingo Summit. The conference will be held on June 8th and 9th at the Victoria Park Plaza in London. The event is expected to sell out, with more than 350 delegates in attendance.

The panel discussion will explore strategies to move relationships between affiliates and operators from good to great relationships and finding terms between online bingo operators and affiliates that are fair and profitable to both entities for long-term growth. Also explored will be issues of unfair practices, how commission structures, PPC and hybrid deals need to be considered at the signing stage and understanding how communication can make the difference between profitable relationships and terminated contracts.

   

Any affiliate who registers using the code, “INCACCESS” will receive a £50 discount off of the regular registration fee. The discount code can be used by going to the Online Bingo Summit registration page and typing in the code INCACCESS into the discount box provided. For those who wish, simply email ravi@bulletbusiness.com with “INCACCESS in the subject line, or call (0)20 7375 7182 to speak to the Bullet Business team directly and remember to quote INCOME ACCESS when you call.

“Creating a fair deal between affiliates and iGaming operators while aligning their expectations can be an incredible challenge, yet it is so important to the relationship and the growth of both parties,”

said Ms. Senyard.

“Part of what we will be exploring is how Affiliate Managers can play a key role in maintaining a level playing field.”

On the panel will be Chris Wesson, an affiliate from Little Star Media, Scott Logan, the CEO of Bingoport.co.uk, Raj Ramanandi, Founder of BingoBase and TeaAndBingo.com, along with Simon Collins from Cashcade. This discussion will be the last of the conference and promises to be a lively and informative discussion.

Income Access provides affiliate marketing solutions to the online bingo community and has twice been awarded the Bingo Affiliate Program of the Year from the Online Bingo Awards. The Income Access software creates enhanced transparency between affiliates and operators, creating greater trust and closer relationships. The software also provides the industry’s most comprehensive suite of in-depth reports and marketing statistics.

Since 2006, the Online Bingo Summit has been creating a venue of online bingo companies to gather and discuss issues related to the online bingo industry. From a modest group of 85 attendees in 2006, the conference has grown more than 350 in 2009, with a similar number projected for this year. In attendance will be bingo operators, affiliates, software providers, legal consultants and more.

“The Online Bingo Summit is something that we all look forward to every year, and it’s wonderful to catch up with those working in the online bingo community at this event,”

said Ms. Senyard.

“This is always a very informative and motivational event, and with so many of our esteemed colleagues from the online bingo industry attending, it is sure to be the best yet.”

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SEGA Games Limited, a wholly owned subsidiary of the renowned creators of some of the most popular games for the last three decades, SEGA Corporation, has launched into iGaming. Having adopted the Income Access affiliate marketing software to manage their affiliate website, www.SEGAPartners.com, SEGA Games is now inviting affiliates to join its new affiliate program, where it is introducing its SEGA Games brand, including SEGAPoker and SEGACasino.

“This is the first major video game and software developer of this magnitude to join the Income Access platform, and we’re very excited that SEGA has launched into iGaming,” said Income Access CEO Nicky Senyard. “This presents an incredible opportunity for our affiliates who will now have the chance to promote the trusted and reputable SEGA brand.”

This deal means that, at SEGAPartners.com, SEGA Games affiliates will gain access to in-depth tracking reports and an array of marketing tools to help them optimize their online marketing activities. Income Access software focuses on simplifying the relationship between operators and affiliates with segmented databases, streamlined communications and specialized reports. The software includes the support of a variety of creative types and accounting functions that allow operators to manage affiliate payments through one interface, so affiliate marketing is made easy. SEGAPartners will also assign a dedicated Affiliate Accounts Specialist to help affiliates grow their business.

“We’re confident that our advanced analytics, reporting metrics and marketing tools will power SEGA’s iGaming affiliate program to new heights,” said Senyard. “In turn, SEGA will be able to increase the ROI of their program, and make it that much more attractive to affiliates.”

A SEGA Games spokesperson said, “We will now be able to incorporate all of the group’s affiliate programs into one account interface, enabling affiliates to easily manage and promote the SEGA Games brands, SEGAPoker and SEGACasino. In addition, through Income Access we are now offering a comprehensive suite of reports including a monthly statement, brand report, tracker report and a deal report to keep affiliates up to date on the latest promotions.”

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