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Using a white label version of the Income Access software solution, Betfred is now launching its affiliate programme, and is offering affiliates 25% lifetime revenue share.

Income Access is pleased to announce that Betfred, the world’s biggest independent bookmaker, has signed a deal to license a white label version of their award-winning affiliate marketing software solution and is now launching its affiliate programme.

“Betfred represents a strong brand, a dependable reputation and an excellent opportunity for players and affiliates alike,”

said Income Access CEO, Nicky Senyard.

“With our software solution, Betfred will now be able to track all their products under one convenient affiliate program, in addition to accessing the most advanced tracking and reporting options.”

   

The white label version of the Income Access affiliate marketing software has allowed Betfred to receive customisation according to their unique specifications, providing them and their affiliates with the information they need the most. The graphical dashboard will allow them to check their reports at a glance and powerful reporting features will allow them to track campaign statistics to monitor what aspects of their promotions are successful, and where they might require further modification.

“Our reputation is paramount to us, and we strive to partner with industry leaders that will provide unparalleled products and services,”

said Nick Mounteer, Operations Director at Betfred.

“Playtech, Virtue Fusion and Finsoft power our gaming software, and we are delighted at having adopted the Income Access software solution, which we are confident will give us the additional edge we need to remain competitive in the iGaming industry.”

Betfred.com provides players with the full spectrum of the exciting world of betting and gaming in one place, using a single account. They offer sportsbook, casino, poker, bingo, brag, lotto and mobile casino games. Established in 1967, the Betfred brand has a long-established reputation for value and customer satisfaction, founded on concessions and bonuses for its customers. The brand is also represented in over 800 brick and mortar Betfred shops across the UK.

The Betfred gaming affiliate programme offers affiliates who promote Betfred’s poker, casino and gaming products uncapped commissions, with what is considered to be one of the best converting casinos on the Internet. Affiliates can also earn 25% revenue share (base rate) on all referrals, for the lifetime of their stay at Betfred. Betfred also offers exciting player promotions, and is currently leading the way in Poker Freeroll tournaments and signup offers.

Their sportsbook affiliate program offers £15 per referred account, fast on-time monthly payments, live detailed reporting, banners and promotional material and dedicated affiliate managers. With secure online betting on a full range of sports and racing, £50 in free bets and more ‘best odds guaranteed’ races than any other bookmaker, Betfred offers affiliates a very attractive package.

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tombola.co.uk won the coveted Online Bingo Operator 2010 award at the 5th Annual Online Bingo Summit which took place in London last week.

The annual online bingo industry awards were held in the evening, Tuesday 8th June at the Victoria Park Plaza hotel in central London. Operators, affiliates and software providers attended the well-respected event and voted from a short list of nominees.

tombola is the UK’s biggest online bingo site with more players than any other bingo site (source BingoPort) and also currently sponsors Emmerdale on ITV, one of the UK’s biggest TV programs with 7 million regular viewers.

“We have had an amazing last 12 months and are thrilled to win this award. Receiving recognition from within the industry for our recent achievements means a lot to us, we are really proud.”

said Dawn Clayton, Head of Marketing at tombola.

   

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players. You can find out more about tombola’s affiliate program at www.tombola.co.uk/affiliates.

It had been an exciting week for tombola as their new Emmerdale idents launched on Thursday, June 10th. As with the last campaign, tombola featured their players as the main focus of the bumpers to promote the community aspect of tombola.

A small group of players were taken away on a mini tombola holiday for a three day shoot where they did lots of activities including horse riding on a beach, salsa dancing, ten pin bowling, enjoying rides on a Victorian fun fair and much more! The bumpers were shot in a ‘fly on the wall’ format and the director captured some fantastic moments and fun times. These will be on air at the start, middle and end of each Emmerdale show on both ITV1, ITV2 and online.

More than £3M in cash prizes are won every week on tombola.co.uk. Dawn Clayton added:

“Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola.co.uk. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand and it’s wonderful that the players had such a great time on the shoot. Winning the online bingo operator award has topped it all off!”

The entire tombola affiliate programme is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand.

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GoWild Casino is announcing a new affiliate promotion for June. To celebrate the upcoming summer season, GoWild is rewarding all of their affiliates, whether they be new, referrals, or one of the current, loyal affiliates.

Summer just got hotter with some great promotions from GoWild Casino. They have three new promotions for the month of June that include one each for new affiliates, those that refer new affiliates and current affiliates.

To welcome new affiliates, GoWild Casino is giving all new affiliates who generate $200 or more revenue in their first and second month a $50 bonus for each of those two months. In order to claim the bonus, affiliates are required to generate a minimum of 10 player registrations for each of the months.

   

For those who are already an affiliate of GoWild Casino and are registered for the Fair Share 50/50 program, simply refer a new affiliate to the program and have your monthly commission raised. Simply refer an affiliate who generates $400 or more in revenue during their first two months (each month separately) and see revenue share increased by 10% for each of those two months. A minimum of eight acquisitions is required by the affiliate referred.

For loyal affiliates, GoWild Casino is offering revenue share bonuses for reaching a new tier. Those who reach tier 2 (over $2K) will earn an extra 10% for a month. Those who reach tiers three and four (over $10k and $20K, respectively) will earn a 50% flat revenue share for two full months.

• Reaching tier 3 is 50% for one month
• Reaching tier 4 is 50% for two months

“We’re very much looking forward to rewarding all of our hard-working affiliates for the great work that they have been doing, as well as ensuring that we continue to reward them into the future,”

said Floyd Westham, from GoWild Casino’s Marketing Department.

“And for new affiliates, we want them to know that we treat our affiliates right and we want to do all we can to make sure that they have incentives to come on board and ways to earn with us.”

GoWild Casino is a popular promotion with affiliates as they offer around-the-clock financial services and fast payments. Players know that they will receive their winnings as soon as possible, even on weekends. GoWild strivesto use a large variety of promotions and benefits for their players and there are always special promotions for players and affiliates.

The GoWild Casino affiliate programme is managed using the Income Access affiliate marketing software solution. Partnering with Income Access has allowed GoWild to provide their affiliates with the industry’s most powerful tracking, reporting and communications tools available in affiliate marketing software.

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Income Access will attend the iGaming Super Show in Prague from May 25 to 28, 2010 where they will be partnering with five of their 100 iGaming clients. Free of charge for all attendees, the show will give all those interested in the Income Access full-service affiliate marketing solution an occasion to speak with the Income Access team about opportunities for their business. During the conference, CEO Nicky Senyard will deliver a presentation on building relationships through social media.

Income Access is getting ready for the iGaming Super Show in Prague, where they will be exhibiting at booths R70 & R72 to talk about their complete software solution, as well as the full-service affiliate marketing support now provided to close to 100 of the industry’s leading operators.

   

Income Access CEO Nicky Senyard will be delivering a presentation on building relationships through social media during the conference. Senyard will discuss ways of leveraging social media to create and expand brand awareness across several forms of social media. Everyone is invited to attend the presentation, which will take place on Thursday, May 27 from 11:45 to 12:15 in Room 1.

Income Access will be joined at their booths by several of their iGaming partners. Sportingbet, mFortune, Tote Sport, iGame Friend (with their 24h Poker brand), EYE Affiliates (with their GoldenHatBingo brand) and VistaGaming will all be represented at the Income Access booth. Affiliates and other potential partners are welcome to take advantage of the presence of these leading affiliate programs, which Income Access is proud to support.

“For affiliates, coming to the Income Access booth provides an ideal opportunity to meet some of the iGaming industry’s leading operators, and to align their traffic and business focus with prime affiliate programs,”

said Senyard.

“For operators, we will be introducing our flexible affiliate marketing software solution that can be customized to meet distinct business needs, as well as providing software demos that show our ability to manage unique affiliate management needs.”

Attending this year’s conference will be CEO Nicky Senyard, Director of Affiliate Marketing Sarafina Wolde Gabriel, Director of Client Relations (Software Licensees) Kristyn Gaffney, Account Management Team Leader Devon Spector and Affiliate Manager and winner of the Best Non-Traditional Gaming Affiliate Manager Award, Louis Deering. They will be available to answer questions regarding the Income Access software solution while presenting the six customisable business solutions that are available to white label partners.

The iGaming Super Show will take place from May 25 to 28, 2010 at the PVA Letnany Exhibition Centre in Prague. Details about registration, attendees, and the programme are available at the iGSS website www.igamingsupershow.com.

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The Global Live Casino affiliate programme has announced two great new promotions for May. New affiliates can earn bonuses based on the average first deposit of their new depositing players, and all affiliates who add the May and/or June Global Live Casino banners will earn a €20 bonus.

Beginning on May 1st, the Global Live Casino affiliate programme is launching two brand new promotions for affiliates. Affiliates who sign up between May 1st and June 30th will have until July 31st to send through three new depositing players. Once accomplished, they will receive a bonus in their July commissions equal to the average first deposit of their new depositing players.

In addition, any affiliate who adds the May and/or June promotional banners available from Global Live Casino to their website will earn a €20 bonus. Affiliates who add the banners will be promoting a 50% cash-back promo, as well as a player blackjack tournament. Details regarding the two promotions will be forthcoming in the next week.

“We fully realize the importance of affiliates in our overall marketing strategy, and are working hard to make sure that we reflect that commitment in our promotions,”

said Daniel Falk, Affiliate/Marketing Manager from Global Live Casino.

“We believe strongly in having a robust group of affiliates promoting our product, and we will continue to provide them with the tools to promote our casino, and reward them for doing so.”

Global Live Casino offers a unique online gaming experience. All the dealers are live, the tables and cards are 100% authentic and there are people playing at the casino right along with those who play online. All of the games are fast and fun and, best of all, the casino can be visited in person. Playing online at the Global Live Casino is as close as you’ll come to a real casino experience online, far exceeding the experiences offered by studio-type presentations offered elsewhere.

The Global Live Casino affiliate programme is run using the Income Access affiliate marketing software solution. This allows Global Live to offer affiliates the most comprehensive reporting system available in the iGaming affiliate industry, along with powerful communication and marketing tools that can be leveraged towards the achievement of successful marketing campaigns.

“Global Live has a great team in place, and they are getting some great-quality affiliates due to their excellent promotions for both affiliates and players,”

said Nicky Senyard, CEO of Income Access.

“The Global Live experience is a great one for everyone involved, and their innovation and attention to detail with regards to player acquisition and retention makes this, not only an enjoyable venture, but a profitable one as well.”

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