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Using a white label version of the Income Access software solution, Betfred is now launching its affiliate programme, and is offering affiliates 25% lifetime revenue share.

Income Access is pleased to announce that Betfred, the world’s biggest independent bookmaker, has signed a deal to license a white label version of their award-winning affiliate marketing software solution and is now launching its affiliate programme.

“Betfred represents a strong brand, a dependable reputation and an excellent opportunity for players and affiliates alike,”

said Income Access CEO, Nicky Senyard.

“With our software solution, Betfred will now be able to track all their products under one convenient affiliate program, in addition to accessing the most advanced tracking and reporting options.”

   

The white label version of the Income Access affiliate marketing software has allowed Betfred to receive customisation according to their unique specifications, providing them and their affiliates with the information they need the most. The graphical dashboard will allow them to check their reports at a glance and powerful reporting features will allow them to track campaign statistics to monitor what aspects of their promotions are successful, and where they might require further modification.

“Our reputation is paramount to us, and we strive to partner with industry leaders that will provide unparalleled products and services,”

said Nick Mounteer, Operations Director at Betfred.

“Playtech, Virtue Fusion and Finsoft power our gaming software, and we are delighted at having adopted the Income Access software solution, which we are confident will give us the additional edge we need to remain competitive in the iGaming industry.”

Betfred.com provides players with the full spectrum of the exciting world of betting and gaming in one place, using a single account. They offer sportsbook, casino, poker, bingo, brag, lotto and mobile casino games. Established in 1967, the Betfred brand has a long-established reputation for value and customer satisfaction, founded on concessions and bonuses for its customers. The brand is also represented in over 800 brick and mortar Betfred shops across the UK.

The Betfred gaming affiliate programme offers affiliates who promote Betfred’s poker, casino and gaming products uncapped commissions, with what is considered to be one of the best converting casinos on the Internet. Affiliates can also earn 25% revenue share (base rate) on all referrals, for the lifetime of their stay at Betfred. Betfred also offers exciting player promotions, and is currently leading the way in Poker Freeroll tournaments and signup offers.

Their sportsbook affiliate program offers £15 per referred account, fast on-time monthly payments, live detailed reporting, banners and promotional material and dedicated affiliate managers. With secure online betting on a full range of sports and racing, £50 in free bets and more ‘best odds guaranteed’ races than any other bookmaker, Betfred offers affiliates a very attractive package.

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tombola.co.uk won the coveted Online Bingo Operator 2010 award at the 5th Annual Online Bingo Summit which took place in London last week.

The annual online bingo industry awards were held in the evening, Tuesday 8th June at the Victoria Park Plaza hotel in central London. Operators, affiliates and software providers attended the well-respected event and voted from a short list of nominees.

tombola is the UK’s biggest online bingo site with more players than any other bingo site (source BingoPort) and also currently sponsors Emmerdale on ITV, one of the UK’s biggest TV programs with 7 million regular viewers.

“We have had an amazing last 12 months and are thrilled to win this award. Receiving recognition from within the industry for our recent achievements means a lot to us, we are really proud.”

said Dawn Clayton, Head of Marketing at tombola.

   

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players. You can find out more about tombola’s affiliate program at www.tombola.co.uk/affiliates.

It had been an exciting week for tombola as their new Emmerdale idents launched on Thursday, June 10th. As with the last campaign, tombola featured their players as the main focus of the bumpers to promote the community aspect of tombola.

A small group of players were taken away on a mini tombola holiday for a three day shoot where they did lots of activities including horse riding on a beach, salsa dancing, ten pin bowling, enjoying rides on a Victorian fun fair and much more! The bumpers were shot in a ‘fly on the wall’ format and the director captured some fantastic moments and fun times. These will be on air at the start, middle and end of each Emmerdale show on both ITV1, ITV2 and online.

More than £3M in cash prizes are won every week on tombola.co.uk. Dawn Clayton added:

“Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola.co.uk. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand and it’s wonderful that the players had such a great time on the shoot. Winning the online bingo operator award has topped it all off!”

The entire tombola affiliate programme is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand.

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The Global Live Casino affiliate programme has announced two great new promotions for May. New affiliates can earn bonuses based on the average first deposit of their new depositing players, and all affiliates who add the May and/or June Global Live Casino banners will earn a €20 bonus.

Beginning on May 1st, the Global Live Casino affiliate programme is launching two brand new promotions for affiliates. Affiliates who sign up between May 1st and June 30th will have until July 31st to send through three new depositing players. Once accomplished, they will receive a bonus in their July commissions equal to the average first deposit of their new depositing players.

In addition, any affiliate who adds the May and/or June promotional banners available from Global Live Casino to their website will earn a €20 bonus. Affiliates who add the banners will be promoting a 50% cash-back promo, as well as a player blackjack tournament. Details regarding the two promotions will be forthcoming in the next week.

“We fully realize the importance of affiliates in our overall marketing strategy, and are working hard to make sure that we reflect that commitment in our promotions,”

said Daniel Falk, Affiliate/Marketing Manager from Global Live Casino.

“We believe strongly in having a robust group of affiliates promoting our product, and we will continue to provide them with the tools to promote our casino, and reward them for doing so.”

Global Live Casino offers a unique online gaming experience. All the dealers are live, the tables and cards are 100% authentic and there are people playing at the casino right along with those who play online. All of the games are fast and fun and, best of all, the casino can be visited in person. Playing online at the Global Live Casino is as close as you’ll come to a real casino experience online, far exceeding the experiences offered by studio-type presentations offered elsewhere.

The Global Live Casino affiliate programme is run using the Income Access affiliate marketing software solution. This allows Global Live to offer affiliates the most comprehensive reporting system available in the iGaming affiliate industry, along with powerful communication and marketing tools that can be leveraged towards the achievement of successful marketing campaigns.

“Global Live has a great team in place, and they are getting some great-quality affiliates due to their excellent promotions for both affiliates and players,”

said Nicky Senyard, CEO of Income Access.

“The Global Live experience is a great one for everyone involved, and their innovation and attention to detail with regards to player acquisition and retention makes this, not only an enjoyable venture, but a profitable one as well.”

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Centrebet Affiliates has announced a revolutionary new promo campaign targeting the Australian sports betting market, offering poker freerolls in which players can win up to $500 in free bets on Centrebet.com

Centrebet Affiliates (www.centrebetaffiliates.com) is offering one of the most revolutionary promotion campaigns ever, by allowing players to take part in a poker freeroll, and giving the winners up to $250 in free bets, which they can then use to place bets on Centrebet.com (www.centrebet.com).
Centrebet has created a series of banners to promote this new freeroll campaign, and affiliates can earn from between 20-40% revenue share on all revenues from new players who sign up to Centrebet as a result of the freeroll promo.

Players need only download Free Play poker software from Centrebet.net (powered by the iPoker network) and play in the weekly tournaments. The 1st place contestant wins a $250 free bet, 2nd place wins a $100 free bet, 3rd earns $75. Players who come in 4thplace get a $50 bet and the 5th place players walk away with $25 towards a bet at Centrebet.com.

“Legal conditions in Australia have previously prevented Centrebet from being able to offer poker to Australian players,”

said Lee-Ann Johnstone, Global Affiliate Manager from Centrebet Affiliates.

“Giving players the chance to play poker in their home market has been very successful, thus far, and continues to grow in popularity. Loyal Centrebet fans have jumped at the chance to play poker on their favourite betting site, which makes this a great promotion opportunity for affiliates.”

Centrebet will be announcing tournament times and tournament winners on their Facebook Fan page. In addition, each week, players can win additional free bets by tagging themselves in the free roll photos that will be posted on a weekly basis.

“Innovative and groundbreaking promotions are a huge part of what makes the Centrebet affiliate program as successful as it is,”

said Nicky Senyard, CEO of Income Access.

“Innovation like this is what keeps businesses moving forward, and provides affiliates with potentially profitable marketing opportunities. Any affiliates marketing to the Australian market should capitalize on this unique opportunity.”

With a white label version of the Income Access affiliate marketing software solution, Centrebet Affiliates is able to offer affiliates accurate reporting and detailed marketing statistics, which are available at a glance. Affiliates get all the information they require to build and maintain successful affiliate campaigns.

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bet-at-home.com, subsidiary of the Mangas gaming group and home to igaming portals BetClick and Expekt, has now signed a deal with Income Access to power their affiliate program.

Income Access has now licensed its iGaming affiliate software to bet-at-home.com, a subsidiary of the Mangas gaming group, a prominent French enterprise offering online gaming and sports betting and home to iGaming portals BetClick and Expekt.

This new partnership will provide bet-at-home with powerful iGaming software (http://www.incomeaccess.com/affiliate-marketing-software/) for its multi-lingual affiliate program, featuring a variety of program management tools and tracking reports to help them optimize their program and make it even more appealing to affiliates that are active in the various bet-at-home.com regions.

“Bet-at-home.com offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them,” said Income Access CEO, Nicky Senyard. “The bet-at-home.com operations are sophisticated and require transparent reporting to manage their affiliate and marketing channels, so we were very excited to offer them a customized solution that could meet their needs.”

Bet-at-home.com offers sports and lifestyle betting. Its range of products has now been extended to include dog racing, games, online casino and online poker. They also offer a variety of card games and video poker.
Affiliates who join the bet-at-home.com program will be able to take advantage of Income Access’ program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximize their advertising efforts.

“We had very specific needs for our brand,” said CEO Jochen Dickinger, from bet-at-home.com. “Our two major concerns were a speedy integration process and transparency provided through accurate reporting and personalized support. With Income Access, the integration team track record is very professional and we feel confident that the reporting information will provide us with the analytics we need. We will be able to quickly calculate our cost of acquisition, marketing spend, and will be able to compare the return on investment that we’re generating through different activities. It’s very powerful software, and answers all our needs, and then some.”

Bet-at-home.com has already been commended on numerous occasions for its reliable and rapid customer service. Bets are calculated immediately after the games have ended and e-mail queries are answered as soon as possible by the competent, multilingual support team. They can also deal with inquiries in 20 different languages.

“The team at bet-at-home.com is the kind of professionals that Income Access is always proud to partner with,” said Senyard. “We are looking forward with great anticipation to launching their affiliate program.”

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