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tombola.co.uk won the coveted Online Bingo Operator 2010 award at the 5th Annual Online Bingo Summit which took place in London last week.

The annual online bingo industry awards were held in the evening, Tuesday 8th June at the Victoria Park Plaza hotel in central London. Operators, affiliates and software providers attended the well-respected event and voted from a short list of nominees.

tombola is the UK’s biggest online bingo site with more players than any other bingo site (source BingoPort) and also currently sponsors Emmerdale on ITV, one of the UK’s biggest TV programs with 7 million regular viewers.

“We have had an amazing last 12 months and are thrilled to win this award. Receiving recognition from within the industry for our recent achievements means a lot to us, we are really proud.”

said Dawn Clayton, Head of Marketing at tombola.

   

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players. You can find out more about tombola’s affiliate program at www.tombola.co.uk/affiliates.

It had been an exciting week for tombola as their new Emmerdale idents launched on Thursday, June 10th. As with the last campaign, tombola featured their players as the main focus of the bumpers to promote the community aspect of tombola.

A small group of players were taken away on a mini tombola holiday for a three day shoot where they did lots of activities including horse riding on a beach, salsa dancing, ten pin bowling, enjoying rides on a Victorian fun fair and much more! The bumpers were shot in a ‘fly on the wall’ format and the director captured some fantastic moments and fun times. These will be on air at the start, middle and end of each Emmerdale show on both ITV1, ITV2 and online.

More than £3M in cash prizes are won every week on tombola.co.uk. Dawn Clayton added:

“Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola.co.uk. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand and it’s wonderful that the players had such a great time on the shoot. Winning the online bingo operator award has topped it all off!”

The entire tombola affiliate programme is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand.

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Leading affiliate network and software provider Income Access has been named the Best Affiliate Programme of 2010 at the Online Bingo Awards. This marks the third year running that Income Access has received this prestigious honour.

For the third consecutive year in a row, Income Access is very pleased to announce that it has been named the Best Affiliate Programme at the 5th Annual Online Bingo Industry Awards 2010.

   

Income Access CEO, Nicky Senyard accepted this achievement at the Online Bingo Summit’s award ceremony that took place at the Victoria Park Plaza in London, last evening. The award recognises the affiliate programme that has deployed the most effective marketing campaign that pushes traffic toward an operator site, as well as innovation in marketing channels, building strong relationships between affiliates and operators and maximising player reach by affiliate.

“We are so honoured to receive this award as it is a tribute to us, as well as our Bingo partners,”

said Income Access CEO, Nicky Senyard.

“Our focus is resolute: build strong relationships with operators and affiliates, and provide them with the tools, support and services they need to succeed. This peer recognition is what makes this award so fulfilling.”

Income Access works with many of the industry’s leading Bingo operators, including Jackpotjoy, Tombola, Buckingham Affiliates, Bingo.com, Ladbrokes, Parlay Game Services, Heaven Affiliates and more. One of their Affiliate Managers, Erica Anderson, was recently short listed for Best Bingo Affiliate Manager at the most recent iGB Affiliate Awards.

The Online Bingo Summit continues today, where Ms. Senyard will be the moderator of a panel discussion entitled “Creating a Fair Deal: Affiliates and Operators.” This will look at how to set up working terms between online bingo operators and affiliates that are fair for both parties, while discussing commission structures, PPC and hybrid deals, plus mastering effective communication.

This panel discussion takes place at 3:25 on Wednesday June 9th, 2010.

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One of Britain’s leading betting organisations, totesport , has launched their affiliate programme using the Income Access affiliate marketing software solution. Offering a multi-channel sports betting service, as well as casino, bingo and instant games, totesport is renowned in the iGaming industry for its competitive commission rates, dedicated affiliate team, prompt payments and shared wallet affiliate programme.

Unlike most other programmes, tote offers cross-product commissions. However, if an affiliate incurs a negative balance in a month on one product, it is not aggregated against the other.

   

As a UK registered company, tote pays what is known as “levy” on UK horse racing bets. This means that 10% of all totesport racing profits are given back to racing to keep the sport alive. So, if an affiliate chooses to promote totesport, they are also choosing to support the industry from which they earn their living.

In addition to betting on the UK’s largest and most comprehensive list of sports available for betting, totesport provides Racing Post features that include horseracing facts, expert tips, horse trends, key breeding stats and racecourse statistics. And as more than just a betting site, players can also enjoy casino games, all through one account. They also offer totepool bets as a product in its own right. Affiliates have the opportunity to promote totepool, which is huge in the UK.

“totesport is delighted to partner with an industry leading affiliate software provider in Income Access,”

said Toby Oddy, Acquisitions Manager at totesport.

“We believe that with the launch of this relationship we can quickly establish a relationship with affiliates whom we haven’t been able to reach in the past, and look after our existing affiliates much better.”

Using the Income Access affiliate marketing software solution will allow affiliates of the totesport program to access information related to betting, casino, bingo or any other service offered by totesport from one convenient login. In addition, powerful marketing, communication, and reporting tools are available to give affiliates an edge over their competition.

“It is a great pleasure for us to be working with Totesport,”

said Nicky Senyard, CEO of Income Access.

“Their reputation is impeccable, given their many years of supplying betting services to the UK public, and the system that they have put in place for affiliates is very progressive, and should prove to be very profitable for a diverse range of affiliates. We are very much looking forward to providing them with the tools to make their campaigns even more successful.”

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Income Access announces that NetPlay TV will be using a white label version of their affiliate marketing software, allowing affiliates greater access to powerful reporting features and customisation features that include modifiable language settings.

The UK’s largest interactive gaming company, NetPlay TV, has launched their affiliate programme, using a white label version of the Income Access affiliate marketing software solution. Integration to the Income Access system allows NetPlay TV to expand its affiliate base and offer customised commission structures and modifiable language settings.

“NetPlay TV already has an amazing customer service acumen, and using the Income Access affiliate marketing software solution is going to open up even greater possibilities for providing their affiliates with the means to be successful,”

said Nicky Senyard, CEO of Income Access.

“We’re excited about providing them with the ability to open up greater transparency for their affiliates and in-depth tracking software and marketing tools that will make their affiliate program even better.”

   

NetPlay TV has a knack for creating profitable games that they have combined with a proven ability to develop television programming that keeps viewers coming back again and again. They have a wide variety of games available and with their world-class customer service programmes, they have attained some of the highest lifetime values of players in the iGaming business. They currently offer commission structures with up to 40% revenue share and up to £45 for CPA.

Three brands exist under the NetPlay TV umbrella, which include SuperCasino.com, ChallengeJackpot.com and Bingos.co.uk. Each of these brands is very popular and provides affiliates with some remarkable opportunities for marketing initiatives.

Using a white label version of Income Access’ affiliate marketing software (link) allows NetPlay TV to customise the software to their unique requirements. A graphical dashboard allows viewing of in-depth reports and campaign statistics at a glance. Tracking marketing campaigns is made simple with easy access to reporting features. Powerful communication tools can be utilised to keep affiliates abreast of current and upcoming promotions, as well as providing them with effortless retrieval of creative groups. Commission structures and special offers can be extended to unique groups created in the system, or to specific individuals.

“Instead of developing technology for technologists, our aim has always been to deliver the highest-quality and most entertaining gaming experience to the mass market,”

said Dan Hartley, Affiliate Marketing Manager at Netplay.

“Using the Income Access software will allow us to reach out to a greater number of players through an expanding affiliate base, which we will be able to provide with the most powerful tracking and reporting features in the iGaming business.”

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Buckingham Affiliates has just launched a new affiliate programme, which will be powered by the Income Access affiliate marketing software solution . Affiliates can earn up to 40% revenue share by promoting some of the most well-established bingo brands on the Internet.

Income Access is excited to announce that Buckingham Affiliates will be using the Income Access affiliate marketing software to power their new affiliate programme. Affiliates will now have the opportunity to capitalize on the in-depth reporting functionalities of Income Access, while promoting well-known and reputable online bingo brands.

In celebration of the launch of the new programme, Buckingham Affiliates is offering a new commission structure to all affiliates for the next three months. Affiliates who send up to £5,000 in deposits will earn 30% revenue share and those who refer between £5,000 and £10,000 will earn 35%. All affiliates who send more than £10,000 in depositing traffic will earn a 40% revenue share.

“During the process of evaluating different software solutions, Income Access was able to demonstrate not only the power and effectiveness of their software solution, but the level of personalised support that they offer,”

said Matthew Welch from Buckingham Affiliates.

“With powerful reporting features, fast integration and quick responses to our queries, Income Access was the obvious choice to provide us with an affiliate marketing software solution.”

Affiliates in the Buckingham Affiliates programme will have Bucky Bingo, BOGOF Bingo and At The Bingo to promote. All of these sites are powered by Virtue Fusion, the leaders in online bingo software and each feature regular promotions to attract new depositors and retain existing players.

“We are very excited about the new opportunity presented by the Buckingham Affiliates programme,”

said Nicky Senyard, CEO of Income Access.

“The people involved in the affiliate programme have years of experience that they have leveraged into what will be a great marketing opportunity for affiliates.”

A white label version of the Income Access affiliate marketing software program is being used by Buckingham Affiliates to power their new affiliate programme. The software gives affiliates a variety of in-depth performance reports, allowing them to track marketing campaigns quickly and easily. In addition, affiliates have access to the valuable marketing and communication tools that are being employed by thousands of successful iGaming affiliates.

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