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tombola is the new official sponsor of Sunderland AFC, the Premier League football club. The partnership will see tombola’s name emblasoned on Sunderland’s new home and away shirts for the 2010-11 season and also across key sites throughout the Stadium of Light.

tombola, Britain’s biggest bingo site, is the new official sponsor of Premier League football club, Sunderland AFC. With the start of the season set to kick off this week, tombola will be making its debut as club sponsors at Sunderland AFC’s first home game against Birmingham City on Saturday August 14th.

“We are thrilled to be joining forces with tombola at what is a really exciting time in our football club’s journey,”

said SAFC chairman, Niall Quinn.

“The company’s headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both.”

   

tombola offers innovative gaming software unique to their own site, all of which is developed in-house. Their forward-thinking approach means that tombola.co.uk has on average more players than any other site, with over £3 million won in prize money every week. tombola is also launching a new signup offer on August 12th, where all new players receive up to £50 free with tombola’s 200% welcome bonus.

Affiliates of the tombola affiliate programme can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players.

“Sponsoring Sunderland AFC is a fantastic opportunity for tombola,”

said Phil Cronin, chief executive of tombola.

“With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We’re really looking forward to working with Sunderland and we’re confident that this sponsorship will help us achieve our own ambitions.”

Sunderland AFC Marketing & Commercial Director Lesley Callaghan explained, “tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership with them. This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help tombola to realise their aims and ambitions. As a company leading the way in their field tombola is already a hugely successful organisation and we are sure that the partnership with this club will not only cement their position at the very top, but will also help to introduce the company to a much wider audience through the fantastic global reach of top flight football.”

The partnership will see tombola’s name emblasoned on Sunderland’s new home and away shirts for the 2010-11 season and also across key sites throughout the Stadium of Light. The company hopes that the partnership with Sunderland Association Football Club and the global exposure that top-flight football brings will raise awareness of their products to a whole new audience, increasing their already significant stake in a growing industry.

The entire tombola affiliate program is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their unique brand.

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Butlers Bingo has now launched a brand new affiliate programme offering bingo, slot games, casino games and scratch cards. With multiple player bonuses, 30% rev share for affiliates, complete customer support and the Income Access affiliate marketing software powering its programme, Butlers Bingo its set to become a leading choice for affiliates and players alike.

Butlers Bingo, operating on the Microgaming platform has partnered with affiliate marketing software provider, Income Access to power its brand new affiliate programme, featuring bingo, slot games, casino games and scratch cards plus a flat 30% rev share commission structure for affiliates.

   

Players are welcomed with a free £10 signup bonus (no deposit required), a first deposit bonus of 150% and a 25% redeposit bonus on every transaction after that. Butlers Bingo also provides complete customer support with their Ask Astrid support feature, which provides players with answers to any queries within 8 hours.

“We partnered with Income Access to provide affiliates with a robust affiliate programme that utilises the best affiliate marketing software in the iGaming business, with a focus on accuracy, ease of use and reliability,”

said Wendy Elliot-Murray, Affiliate Manager at Butlers Bingo.

“We’re confident that this will be a positive and profitable partnership for both of our companies, and through this agreement, affiliates will have a distinct advantage over the competition.”

With weekly and monthly promotions and new games coming into their exciting mix, Butlers Bingo presents an exciting gaming experience for players, as well as an attractive programme for affiliates to promote. They also feature a Butlers Bingo Blog, where players can get even more involved with the bingo community.

With a white label version of the Income Access software, Butlers Bingo affiliates will gain access to in-depth tracking reports and an array of marketing and communication tools to help them optimise their online activities. The graphical dashboard will allow them to check their reports at a glance while tracking their campaign statistics seamlessly.

“Butlers Bingo provides a fresh and inviting platform that focuses on entertainment, the bingo community and a strong commitment to customer support,”

said Income Access CEO, Nicky Senyard.

“These features are the foundation for a very successful affiliate programme, and we are confident that they will quickly become a popular destination for players and affiliates alike.”

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Starting July 14th, Bingo players have a chance to win a brand new Fiat 500 when they play at Sun Bingo. For one full month, Sun Bingo will be giving away a car every single day to one lucky player, presenting an incredible opportunity for affiliates to promote this leading affiliate programme.

Sun Bingo is pleased to announce an amazing promotion starting July 14, 2010 where they will be giving away a brand new Fiat 500 to a lucky Sun Bingo player ever day for a month.

   

To publicise this promotion, Sun Bingo will also be launching a joint TV and newspaper ad campaign, thereby increasing their brand awareness among players. Their ad will be run by The Sun newspaper, the best-selling mass-market tabloid in the UK with over 3 million copies circulated every day.

“Last year we gave away 100 cars, and players are still talking about the excitement of the promotion,”

said David Volovici, Head of Affiliates from Sun Bingo.

“This is an incredible opportunity for affiliates to recruit new players this summer, and if last year is any indication, we are confident with the TV and newspaper campaigns, that the results of this promotion will be extremely positive.”

Sun Bingo is a member of the Market-ace network, which uses a white-label version of the Income Access affiliate marketing software to run its popular affiliate programmes. Completely brandable and customisable, the Income Access software allows operators to extend their brand experience to affiliates. Offering in-depth tracking reports and advanced analytics, it integrates with any online gaming platform.

“When it comes to lucrative and exciting player promotions, Market-ace is a definite leader,”

said Income Access CEO, Nicky Senyard.

“They are committed to providing incredible earning opportunities for affiliates, and a platform that is geared toward player acquisition and retention.”

Market-ace offers affiliates a lifetime revenue share for all the Pay to Play players (P2P) that are referred, with a choice of two commission structures: 35% revenue share or a tiered CPA deal.

This promotion is in effect from July 14 to August 14, 2010.

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Euro Affiliates has just been launched using the Income Access affiliate marketing software solution. The new program will offer affiliates up to 50% commissions and access to the industry’s most powerful affiliate tracking and reporting systems.

Euro Affiliates, Europe’s leading Bingo and Instant Win affiliate programme has just launched using the Income Access affiliate marketing software solution. Euro Affiliates is offering affiliates the chance to earn up to 50% in commissions on their popular Bingo and Instant Win promotions.

Euro Affiliates is set to become Europe’s biggest Bingo affiliate platform. Their flagship site, OnlineBingo.eu is backed by sites based in Denmark, Norway, Sweden, Spain, France and Germany, giving affiliates the opportunity to market popular bingo sites in a variety of markets. The Euro Affiliates team has been in business for more than ten years, and their expertise has led to a programme that is both profitable and enjoyable to promote.

“We have chosen Income Access to be the affiliate marketing software provider for Euro Affiliates because of their proven track record,”

said Aglaia Panteli, Managing Director of Euro Affiliates.

“They were able to cater directly to our unique needs with their flexible integration options.”

   

Euro Affiliates will be able to manage the affiliate network of all of their Bingo and Instant Win sites through one convenient login by using the Income Access software solution. Income Access’ affiliate marketing solution can be customized to suit the unique needs of any iGaming business. Six integration options are available to meet the needs of those seeking multiple brand, territory, network and product management, as well as private label marketing management.

“Income Access is pleased to be the supplier of affiliate marketing solutions to Euro Affiliate’s partners,”

said Nicky Senyard, Income Access CEO.

“They have a great product and are aggressively targeting expanding markets, which is sure to be a big part of their future growth and success.”

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tombola.co.uk won the coveted Online Bingo Operator 2010 award at the 5th Annual Online Bingo Summit which took place in London last week.

The annual online bingo industry awards were held in the evening, Tuesday 8th June at the Victoria Park Plaza hotel in central London. Operators, affiliates and software providers attended the well-respected event and voted from a short list of nominees.

tombola is the UK’s biggest online bingo site with more players than any other bingo site (source BingoPort) and also currently sponsors Emmerdale on ITV, one of the UK’s biggest TV programs with 7 million regular viewers.

“We have had an amazing last 12 months and are thrilled to win this award. Receiving recognition from within the industry for our recent achievements means a lot to us, we are really proud.”

said Dawn Clayton, Head of Marketing at tombola.

   

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players. You can find out more about tombola’s affiliate program at www.tombola.co.uk/affiliates.

It had been an exciting week for tombola as their new Emmerdale idents launched on Thursday, June 10th. As with the last campaign, tombola featured their players as the main focus of the bumpers to promote the community aspect of tombola.

A small group of players were taken away on a mini tombola holiday for a three day shoot where they did lots of activities including horse riding on a beach, salsa dancing, ten pin bowling, enjoying rides on a Victorian fun fair and much more! The bumpers were shot in a ‘fly on the wall’ format and the director captured some fantastic moments and fun times. These will be on air at the start, middle and end of each Emmerdale show on both ITV1, ITV2 and online.

More than £3M in cash prizes are won every week on tombola.co.uk. Dawn Clayton added:

“Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola.co.uk. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand and it’s wonderful that the players had such a great time on the shoot. Winning the online bingo operator award has topped it all off!”

The entire tombola affiliate programme is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand.

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