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VueTec, the industry leader in providing live-gaming solutions to online casinos, has signed an agreement with Income Access as their preferred online marketing software platform for all of their partners.

VueTec, an industry leader in supplying live-gaming software solutions to some of the iGaming industry’s top online casino destinations, has entered into an agreement with Income Access to provide VueTec partners the opportunity to manage their affiliate programmes using the Income Access affiliate marketing software solution.

VueTec offers a software product that enables land-based casinos to broadcast live on the Internet from their brick-and-mortar establishments, rather than a studio. Players can enjoy the live casino gaming experience from their own home, 24 hours-a-day, seven days a week. The live experience enhances trust, as players can actually see the dealers at the casino.

   

Unique in the iGaming industry, VueTec is the only software supplier to provide live-gaming from a real Casino using their Distance Gaming™ software that is written in Java rather than Flash computer language to improve picture quality and the overall experience.

“We are extremely committed to providing our partners with a complete iGaming package,”

said Grant Fraser, Deputy CEO of VueTec.

“And being able to offer all of our partners the ability to manage their affiliate programmes using the most powerful affiliate marketing software solution in the industry is just one more way we’re able to provide value to the businesses we’re working with now, and the partners with whom we’ll be working with in the future.”

Currently, VueTec partners DublinBet, Lucky Live Casino and Global Live Casino are using the Income Access software to manage their affiliate programmes. This strategic partnership will open up the door for other VueTec partners to take advantage of Income Access’ industry leading affiliate marketing software solution.

Income Access currently sets the benchmark for iGaming affiliate marketing software. With six integration options to offer operators, which include support for single or multiple brands, multiple territories, single or multiple products and private labeling, Income Access customises white label products to suit the unique needs of any iGaming business. The most robust tracking and reporting features in the business, combined with customisable features like multiple-language settings, all combine to offer affiliates and operators alike an affiliate marketing solution that is second-to-none in the online gaming industry.

“Our goal is to continually align ourselves with leaders in the industry,”

said Income Access CEO, Nicky Senyard.

“Our partnership with VueTec is meaningful because together, we can provide partners with a one-stop shop for all their gaming needs. We’re confident that their gaming software combined with our affiliate marketing software will make for a very attractive package.”

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The 6th Annual EGR B2B Awards have finished up in London at Old Billingsgate, and Income Access has won the prestigious award for Affiliate Network of the Year. The award was accepted by Income Access’ Director of Affiliate Marketing, Sarafina Wolde Gabriel.

The EGR B2B Awards recognise achievements in iGaming across many different categories related to B2B products, which include betting and gaming software, recruitment, marketing and many more. Winners were chosen by a demanding judging process, which is carried out in an effort to find the leaders in each of the 31 categories that were up for grabs this year.

   

“Our affiliate network is at the very heart of our business, and a focus for the entire team at Income Access,”

said Income Access CEO, Nicky Senyard.

“With the industry’s top operators combined with 18,000+ affiliates, our goal is to provide our partners with the support, resources and software they need to build a successful online iGaming business.”

The Income Access affiliate network is made up of more than 18,000 affiliates and possesses an experienced affiliate management team which prides itself on keeping a finger directly on the pulse of the iGaming industry, and facilitating the relationship between leading operators and affiliates.

“Leading our network is an incredible team of affiliate managers. This award speaks to their ongoing commitment, and to the caliber of the operators and affiliates that we have built our iGaming network with,”

said Senyard.

“Our goal remains constant: to develop relationships with both operators and affiliates connecting them, matching them and working to create a relationship that is mutually successful.”

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EveryMatrix has signed an agreement to offer the Income Access affiliate marketing software solution to power its partners’ affiliate programmes, including Guts, Betwize, Bet Express and Jetbull.

EveryMatrix, an iGaming software developer, has partnered with Income Access to offer their award-winning affiliate marketing software to their partners. The agreement will give companies who are working with EveryMatrix the opportunity to use the Income Access software. Affiliate programmes Guts.com, BetWize, Bet Express and Jetbull are EveryMatrix partners who will be using the Income Access software to manage their affiliate programmes.

   

Affiliates can join the Jetbull, Bet Express and BetWize programmes for commissions of up to 50% in the revenue share model. Those joining the Guts.com programme will be eligible for up to 35%.

The strategic partnership represents an opportunity for EveryMatrix partners, who will now have the opportunity to reach out to a wider range of affiliates by using the Income Access software. Income Access currently provides the most robust tracking and reporting system for affiliates in the iGaming industry, and is popular with affiliates from all over the world.

In addition to setting the benchmark for affiliate marketing software, Income Access also provides marketing support to all of their partners.

“We were looking for an affiliate marketing software solution that could be leveraged to suit the unique needs of our partners’ businesses,”

said Stian Hornsletten, CEO of EveryMatrix.

“The options accessible to us with the Income Access solution will allow our partners to open up channels that were not previously available, through the usage of the customisable commission structures and language settings.”

This deal extends an already existing partnership between the EveryMatrix group and Income Access. The BanaMatrix banner creation system was integrated with the Income Access software solution in 2008, which has allowed operators to create visually stunning ads for affiliates, which can be updated in real time. When used in conjunction with the Income Access affiliate marketing software, marketers can track impressions, click-through rates and conversions.

“This partnership started out strongly, and just keeps growing stronger,”

said Nicky Senyard, CEO of Income Access.

“We are pleased to be able to offer those using our system the benefits of the BanaMatrix system, and are happy to offer our affiliate marketing system to partners of EveryMatrix.”

Using the Income Access affiliate marketing software system will give affiliates of operators who are using the EveryMatrix system access to a wide range of in-depth reporting features and integrated marketing tools. Since 2002, Income Access has set the industry standard for affiliate marketing software solutions.

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To celebrate one of the most popular iGaming verticals with players, Income Access is getting ready to celebrate all things bingo during the week of May 31st on the Income Access blog.

This informative and entertaining week will feature articles on commission structures, creative tools, trends in the bingo market as well as tips for success. In addition, Income Access will be interviewing bingo affiliates and operators to get their unique perspective on exciting opportunities within the bingo vertical.

   

The week will kick off with tips for affiliates on the best uses of creative tools to generate traffic. There will be an interview with Matthew Welch of Bucky and Bogof Bingo, which will explore tactics for becoming a successful bingo operator. There will be also be an interview with Lee Ashbourne of Bingo For Men and Bingo Junkies, which will give bingo affiliates an interesting view of the workings of a seasoned affiliate. An article on commission structures as well as a piece that discusses the importance of catering to the community aspect of bingo will round out the week.

“We’re dedicated to providing information and feedback to affiliates and operators in an effort to give them the most up-to-date information on market trends and tools for success,”

said Nicky Senyard, CEO of Income Access.

“We are committed to ensuring that all of our partners have the tools they need to succeed. And we are extremely pleased to be able to offer interviews with partners who are achieving success in this exciting vertical.”

Income Access provides affiliate marketing software solutions to the iGaming industry. With the most powerful reporting and tracking tools in the industry, Income Access sets itself apart from the competition by offering in-depth marketing reports that give businesses real insights into marketing campaign statistics. With multi-language and multiple currency support, Income Access sets the benchmark for affiliate marketing software in the iGaming industry.

Bingo week takes place from Monday May 31st to Saturday June 5th and will feature articles from several Income Access team members. Affiliates and operators alike are encouraged to check in at the Income Access blog on a regular basis for marketing tips and industry buzz.

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The Red Hot Poker affiliate programme has gone live using the Income Access affiliate marketing software solution. Affiliates will be able to earn generous commissions by promoting both their poker and casino products.

Popular poker and casino site, Red Hot Poker, has just launched their affiliate programme using the Income Access affiliate marketing software solution. Red Hot Poker is now offering affiliates the opportunity to promote both their poker and casino products, which are powered by Entraction, one of the most trusted names in iGaming.

Affiliate commissions for the programme currently run from a minimum 30% revenue share all the way to 40% for referrals of both the poker and casino products. Red Hot Poker’s primary target markets are the UK, Ireland and Europe, with poker tables being played in Euros, rather than Dollars. Residents of Malta and the US are not eligible to play on the Red Hot Poker site.

   

“Our ethos is to create an enhanced user experience, whether on or off the tables, with poker being just part of the fun”

said Mike Butlin, Commercial Director at Red Hot Poker.

“Our current ‘Vegas Vacation’ promotion was recently described as ‘a really hot ticket’ by Jessie May on The Poker Show. He also commented that Red Hot Poker was ‘filling a niche’ with our customer focus.”

Red Hot Poker offers very competitive revenue share commissions and focuses on building relationships with affiliates, who are considered business partners. Affiliates are supplied with a selection of off-the-shelf banners, and bespoke creative requirements can often be accommodated. Affiliates are able to create unique referral bonus codes and private tournaments for their referrals.

The Red Hot Poker affiliate programme is being run using the Income Access software solution. This allows Red Hot Poker to provide their affiliates with the most powerful reporting and tracking system in the iGaming business. Income Access also provides multilingual support, allowing Red Hot Poker to reach out into several popular European markets, and allows payments to be processed in multiple currencies.

“This is an excellent opportunity for affiliates who are promoting poker and casino products,”

said Nicky Senyard, CEO of Income Access.

“They have a strong business model. Their partnership with Entraction outlines their willingness to present a great product to their players and this new partnership with Income Access shows that they want to give their affiliates the best affiliate software solution available.”

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