For the third consecutive year in a row, Income Access is very pleased to announce that it has been named the Best Affiliate Programme at the 5th Annual Online Bingo Industry Awards 2010.

   

Income Access CEO, Nicky Senyard accepted this achievement at the Online Bingo Summit’s award ceremony that took place at the Victoria Park Plaza in London, last evening. The award recognises the affiliate programme that has deployed the most effective marketing campaign that pushes traffic toward an operator site, as well as innovation in marketing channels, building strong relationships between affiliates and operators and maximising player reach by affiliate.

“We are so honoured to receive this award as it is a tribute to us, as well as our Bingo partners,”

said Income Access CEO, Nicky Senyard.

“Our focus is resolute: build strong relationships with operators and affiliates, and provide them with the tools, support and services they need to succeed. This peer recognition is what makes this award so fulfilling.”

Income Access works with many of the industry’s leading Bingo operators, including Jackpotjoy, Tombola, Buckingham Affiliates, Bingo.com, Ladbrokes, Parlay Game Services, Heaven Affiliates and more. One of their Affiliate Managers, Erica Anderson, was recently short listed for Best Bingo Affiliate Manager at the most recent iGB Affiliate Awards.

The Online Bingo Summit continues today, where Ms. Senyard will be the moderator of a panel discussion entitled “Creating a Fair Deal: Affiliates and Operators.” This will look at how to set up working terms between online bingo operators and affiliates that are fair for both parties, while discussing commission structures, PPC and hybrid deals, plus mastering effective communication.

This panel discussion takes place at 3:25 on Wednesday June 9th, 2010.

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The first round of tournaments start Thursday, June 10th and the Laddie’s World Cup Final tournament will be held Friday, July 12th. Check out the tournament schedule and details today!

   

Top of the Dogs – Special World Cup Edition: The Top of the Dogs promotions have proved so popular, that Ladbrokes is launching a special World Cup edition, giving away 8 tickets to players to see their team’s first match of the season! Players that top one of the featured Promotions (listed here) not only walk away with the normal juicy cash prize but they’ll also bag themselves two tickets to their team’s first match of the season.

As a quick refresher, the Top of the Dogs promotion includes over a whopping 50,000 Euros awarded in prizes each month, two MTT Leaderboards, 2 weekly cash races and 2 weekly Sit n Go Races – so there’s something in it for every one!

For more info check out Top of the Dogs at Ladbrokes Poker.

Doubling of Points: Every day that England plays in the World Cup and either wins or draws, Ladbrokes will be offering double points on all Great British Pound Tables! Tell your players to look out for the appropriately named GBP tables like ‘Mushy Peas’, ‘Lancashire Hotpot’ and ‘Glasgow Central’. They can find GBP Cash tables running from 0.02/0.04 up to 5/10 GBP. These tables are easily identified in the cash lobby, the names are in green. Click here for the full promotion details.

POKER SCHOOL
Ladbrokes are excited to announce the launch of their new Poker School. It stars Lock Stock and Two Smoking Barrels actor Nick Moran alongside Jon “skalie” Kalmar – Ladbrokes’ poker professional. Ladbrokes’ Poker School offers a series of online videos, articles and podcasts to help mentor players from getting started to honing advanced strategies and bankroll management.

This provides a fantastic opportunity to invigorate your Ladbrokes Poker campaigns – a famous face and name can add a big boost to player conversion rates. New banners featuring Moran are now available, so login to your affiliate account to retrieve them today!

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How does it work?

The tournament is divided into time-based elimination levels. At the end of each level a percentage of players with the lowest chip stacks are eliminated from the tournament. An Indicator on the table alerts you to: YOUR survivor status – SAFE, WARNING or DANGER, the chip stack you need to avoid elimination, time left in the elimination level, and the number of players to be eliminated. All the information YOU need to make that quick decision is available to you at a glance.

Scenarios:

“You are SAFE from elimination with less than 60 seconds left of the elimination level. You are holding pocket kings, but four players playing behind you are short stacked – in DANGER, and bound to go all in pre-flop scraping to avoid elimination, what do you do?”

1. Risk your stack and play, knowing you will be going into a coin flip situation and face possible elimination.
2. Be safe, fold, and survive another level, leaving the short stacks to scrap it out amongst themselves.

“You are in DANGER of being eliminated. You have less than 60 seconds left to survive, what do you do?”

1. Do nothing, get eliminated and fizzle out.
2. Risk your stack and go all in, hope to hit and survive. If not, at least you went out in a blaze of glory! Yeah baby!

Rewards are great as all survivors share equally in the booty!

These are the Icons that will appear on the table to indicate YOUR survivor status during the game:

• SAFE Status: represented by a Full Heart indicates that YOUR chip stack should be large enough to avoid elimination at the end of the current level. Sit back and relax.
• WARNING Status: represented by a Half Full Heart indicates that YOUR chip stack is nearing the threshold amount required to avoid elimination. You will need to be wary going into the last minutes of the elimination level.
• DANGER Status: represented by a Skull & Cross Bones indicates that YOU are short stacked and have fallen below the required threshold amount .YOU are in danger of being eliminated! Do something drastic to boost your chip stack before the end of the level.

The tournament will end once the final number of players has been reached.

See table below for when Survivor Tournaments are available to play. Tournaments usually last less than 70 minutes.

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In January 2011, the fourth Ladbrokes Poker Cruise sets sail from Florida for an 8 day Caribbean Poker Cruise aboard the world’s largest deluxe cruise liner ‘Oasis of the Seas’.

As always, there will be a Festival of Poker that includes a full tournament program, cash games and STT’s.

Qualification for the Ladbrokes Poker Cruise IV is available now, so do not miss out on being part of Europe’s biggest poker festival!

When and Where

Ladbrokes Poker Cruise IV will depart from Ft Lauderdale, Florida on Saturday 22 January 2011 and return on Saturday 29 January 2011 having visited three exotic destinations:

• Labadee (exclusive beach & water sports paradise)
• Falmouth, Jamaica
• Cozumel, Mexico

The Cruise

The Ladbrokes Poker Cruise IV is worth £4,000 (available for as little as £4.40!), and includes:

• An ocean view balcony cabin for qualifier and one guest
• Travel allowance of £950
• Poker Bankroll of £500
• Eligibility to participate in the Festival of Poker
• Ladbrokes Poker schedule of hospitality and entertainment over and above the standard programme offered on board
• Meals on board the ship

How to Qualify for the Ladbrokes Poker Cruise

To join us on the Ladbrokes Poker Cruise IV you need to obtain a Cruise Place, which can be won in the Cruise Weekly Final that is held each Monday evening at 20:15 GMT.

You can either buy directly into this freeze-out tournament or qualify via the Cruise Daily Finals, for which there is a daily program of satellites available in the Tournaments/ Offline Events/ Poker Cruise IV lobby.

Cruise Buy-Ins

At present we are unable to offer Cruise Places for purchase, however, if you would like us to contact you should we be able to offer Cruise Places in this way please contact the Cruise Team at cruise2011@ladbrokes.co.uk.

The Ship and Cabins

The luxury ‘Oasis of the Seas’ is the first of her class and is the world’s largest passenger vessel. She is part of the fleet operated by the Royal Caribbean Cruise Line. At 225,000 tonnes, she is over three times the size of the QEII.

All Cruise Place winners will be accommodated in an ocean view cabin with a balcony. A limited number of suites will be available on a first come first served basis for players who wish to upgrade.

Oasis of the Seas Amenities

The ship features a zip-line, a casino, a mini-golf course, four swimming pools, volleyball and basketball courts, theme parks and nurseries for children.

Onboard recreational, athletic and entertainment activities are organised into seven themed areas called “neighborhoods”:

1. Central Park features boutiques, restaurants and bars, including access to the Rising Tide bar, which can be raised or lowered to three separate levels
2. It houses the first living park at sea with over 12,000 plants and 56 trees
3. The Pool and Sports Zone features a sloped-entry beach pool and two surf simulators
4. The Vitality at Sea Spa and Fitness Centre features a spa for teens
5. Boardwalk features a handcrafted carousel, restaurants, bars, shops, two rock-climbing walls, and a tattoo parlor. Its outdoor 750-seat Aqua Theatre amphitheater hosts the ship’s largest freshwater pool
6. Royal Promenade features restaurants and shops and is viewable from a mezzanine
7. Youth Zone features a science lab and computer gaming

Travel Allowance

All Cruise Place winners will have their £950 travel allowance credited to their Ladbrokes Poker account. The qualifier will be responsible for arranging return flights to and from and hotel accommodation (for themselves and guest) in New Ft Lauderdale for the night of 21 January 2011.

Ladbrokes Poker’s Event Management Team will endeavour to provide all qualifiers with information on flight options, and hotel availability within differing price bands, as information becomes available. It is the Cruise Place winner’s responsibility to book and ensure that flights and accommodation is suitable for their individual needs.

For players qualifying before the end of February 2010, credits to Ladbrokes Poker accounts will be made in March 2010. This is the time that flights to Florida from all European destinations usually become available. See terms and conditions for more details.

Ladbrokes Poker Cruise IV – The Festival of Poker

The onboard card room will operate (subject to any contrary instructions that we receive from the ship’s operator) whenever the ship is at sea, but will close for a dinner break on sea days.

Full details of the Festival of Poker will be announced in early 2010, which will comprise a full tournament schedule, Cash Games and Sit n Go’s.

The £500 cruise bankroll which is included within your Cruise Place can either be used to buy-in to tournaments or fund on-board cash games and Sit n Go’s.

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Free Bingo Week!

Next week, Ladbrokes Bingo is offering players the opportunity to get their hands on loads of free bingo tickets. Free bingo games will be taking place daily between the 22nd and the 28th of February. The final session leads into the Bingo Linx game at 10:30pm with a Jackpot of £10,000! Don’t miss out!

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