mFortune Mobile Casino has added Vegas Vegas, a new and exciting mobile slots game, as the newest attraction to its extensive suite of games such as Pirates Treasure, Mobile Bingo, Racing, Mobile Roulette, Mobile Blackjack and Sexy Poker.

Vegas Vegas features an incremental jackpot and free spins, and is expected to be as popular with players as mFortune’s most downloaded game, Pirates Treasure, which hit the two million-game mark within its first month on mFortune.

Since its launch in June, Vegas Vegas has accounted for approximately 80,000 spins every day. It is a 5-reel, 9-line slot game designed with loads of exciting game features. Bets can be placed from as little as 10p up to £9 per spin and the incremental Jackpot bonus can be won on any stake. The greater the stake, the more chance players have of winning.

“We are constantly striving to develop and increase the variety of exciting and compelling games in our portfolio,”

said Simon Wilson, Managing Director of mFortune.

“Vegas Vegas will present excellent opportunities for affiliates, who can reap the rewards of this latest addition to the suite of mobile slot games. We also are promoting our games with a TV and print advertising campaign, and we expect the number of users searching for mFortune online to increase dramatically, and for this to lead to greater conversion rates and loyal players.”

mFortune’s affiliate programme is powered by the Income Access iGaming affiliate marketing software, and is part of their iGaming network.

In addition to the launch of Vegas Vegas, mFortune Mobile Casino is currently running a TV advertising campaign on Virgin, Sky and other satellite channels, offering players a free £5 bonus to play poker, blackjack, European roulette, bingo or any of their other mobile phone casino games, and keep the winnings. To participate, players need only access the mFortune Mobile Phone Casino page, and then download the free software.

mFortune offers leading commissions, with 50% lifetime revenue share and +£1 CPA per free download, full WAP/WML tracking capability and a wide variety of high quality mobile casino games. Affiliates with UK traffic can set up exclusive SMS short codes and use the Income Access software to promote to mobile users offline or on the web, with full tracking capability.

mFortune is the only major mobile casino to offer “pay-by-phonebill” deposits for players in the UK, allowing users to deposit without a credit card or third-party payment processor, which dramatically improves conversion rates. mFortune mobile casino is compatible with all popular mobile phones, including Blackberry, iPhone and Android.

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mFortune Mobile Casino is launching an advertising campaign on Virgin, Sky and other satellite channels, offering players a free £5 bonus to play mobile poker, mobile blackjack, European mobile roulette, mobile bingo or any of their other mobile phone casino games, and keep the winnings. To participate, players need only text “FRUITS” to 88088, and then download the free software.

   

The campaign starts and runs throughout the month of July featuring 30-second spot, throughout a number of channels and programmes promoting their popular mobile casinos: www.mfortune.co.uk and www.mfmc.mobi. Estimated exposure is 5 million viewers, who will see the spot on average 3.5 times, for a total exposure of 17 million.

In addition to this advertising campaign, mFortune will be featured as the top advertiser on the Orange mobile internet portal, and every Orange customer who logs into the mobile internet will be exposed to this leading gaming brand.

“What we’ve learned from doing similar TV spots in the past is that these campaigns present excellent opportunities for affiliates, who can reap the rewards of this increased brand exposure,”

said Simon Wilson, Managing Director of mFortune.

“As a result of our campaign, we expect the number of users searching for mFortune online to increase dramatically, along with conversion rates and user loyalty.”

mFortune’s affiliate program is powered by the Income Access iGaming affiliate marketing software, and is part of their iGaming network.

mFortune offers leading commissions, with 50% lifetime revenue share and +£1 CPA per free download, full WAP/WML tracking capability and a wide variety of high quality mobile casino games, including their most recent addition, Pirate’s Treasure. Affiliates with UK traffic can set up exclusive SMS short codes and use the Income Access software to promote to mobile users offline or on the web, with full tracking capability.

mFortune ran a very successful TV campaign last November.

“The boost we received from the last TV campaign was substantial,”

said Income Access Affiliate Manager, Louis Deering.

“With this new campaign, with a higher quality ad and increased exposure, I’m excited about the potential. And affiliates should be too.”

mFortune is the only major mobile casino to offer “pay-by-phonebill” deposits for players in the UK, allowing users to deposit without a credit card or third-party payment processor, which dramatically improves conversion rates. mFortune mobile casino is compatible with all popular mobile phones, including Blackberry and iPhone.

The TV ad campaign will run throughout the month of July.

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The World Cup 2010 bonus promotion starts this Saturday June 12th, tying in with England’s opening game against USA. Kick off is 19.30 GMT, so take your seats for what promises to be an exciting game of football and bingo.

To qualify for this World Cup2010 bonus promotion, players must have purchased at least one ticket during the game currently being played, and be actively playing mmmBingo when the England goal is scored.

   

World Cup 2010 promotion bonus only applies to goals scored during normal time, and does not apply to extra time or penalty shoot-out goals. Only one account per person is valid.

“There’s no greater time to be promoting the mFortune brand and aligning it in support of England’s efforts towards the World Cup 2010. Most people talk about sports every day, especially at the moment. England is fever pitch with the World Cup 2010,”

commented Simon Wilson, Managing Director at In Touch Games Ltd.

“mFortune is offering its mmmBingo players something for nothing – now that can’t be bad?”

mFortune’s affiliate programme is powered by the Income Access iGaming affiliate marketing software, and is part of their iGaming network.

mFortune offers leading commissions, with 50% lifetime revenue share and +£1 CPA per free download, full WAP/WML tracking capability and a wide variety of high quality mobile casino games, including their most recent addition, Pirate’s Treasure. Affiliates with UK traffic can set up exclusive SMS short codes and use the Income Access software to promote to mobile users offline or on the web, with full tracking capability.

mFortune is the only major mobile casino to offer “pay-by-phone bill deposits for players in the UK, allowing users to deposit without a credit card or third-party payment processor, which dramatically improves conversion rates. mFortune mobile casino is compatible with all popular mobile phones, including Blackberry, iPhone and Android devices.

The World Cup bonus promotion kicks off on Saturday June 12th 19.30pm GMT.

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Income Access is getting ready for the iGaming Super Show in Prague, where they will be exhibiting at booths R70 & R72 to talk about their complete software solution, as well as the full-service affiliate marketing support now provided to close to 100 of the industry’s leading operators.

   

Income Access CEO Nicky Senyard will be delivering a presentation on building relationships through social media during the conference. Senyard will discuss ways of leveraging social media to create and expand brand awareness across several forms of social media. Everyone is invited to attend the presentation, which will take place on Thursday, May 27 from 11:45 to 12:15 in Room 1.

Income Access will be joined at their booths by several of their iGaming partners. Sportingbet, mFortune, Tote Sport, iGame Friend (with their 24h Poker brand), EYE Affiliates (with their GoldenHatBingo brand) and VistaGaming will all be represented at the Income Access booth. Affiliates and other potential partners are welcome to take advantage of the presence of these leading affiliate programs, which Income Access is proud to support.

“For affiliates, coming to the Income Access booth provides an ideal opportunity to meet some of the iGaming industry’s leading operators, and to align their traffic and business focus with prime affiliate programs,”

said Senyard.

“For operators, we will be introducing our flexible affiliate marketing software solution that can be customized to meet distinct business needs, as well as providing software demos that show our ability to manage unique affiliate management needs.”

Attending this year’s conference will be CEO Nicky Senyard, Director of Affiliate Marketing Sarafina Wolde Gabriel, Director of Client Relations (Software Licensees) Kristyn Gaffney, Account Management Team Leader Devon Spector and Affiliate Manager and winner of the Best Non-Traditional Gaming Affiliate Manager Award, Louis Deering. They will be available to answer questions regarding the Income Access software solution while presenting the six customisable business solutions that are available to white label partners.

The iGaming Super Show will take place from May 25 to 28, 2010 at the PVA Letnany Exhibition Centre in Prague. Details about registration, attendees, and the programme are available at the iGSS website www.igamingsupershow.com.

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