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mFortune is launching a TV ad campaign on Virgin and Sky in July in the UK, inviting mobile users to text “FRUITS” to 88088 to play for free on one of their popular mobile casino games. The games include Bingo, Slots Machines, Greyhound Racing, Roulette, Blackjack, Sexy Poker and their newest, Pirate’s Treasure. Players can then keep all their winnings.

mFortune Mobile Casino is launching an advertising campaign on Virgin, Sky and other satellite channels, offering players a free £5 bonus to play mobile poker, mobile blackjack, European mobile roulette, mobile bingo or any of their other mobile phone casino games, and keep the winnings. To participate, players need only text “FRUITS” to 88088, and then download the free software.

   

The campaign starts and runs throughout the month of July featuring 30-second spot, throughout a number of channels and programmes promoting their popular mobile casinos: www.mfortune.co.uk and www.mfmc.mobi. Estimated exposure is 5 million viewers, who will see the spot on average 3.5 times, for a total exposure of 17 million.

In addition to this advertising campaign, mFortune will be featured as the top advertiser on the Orange mobile internet portal, and every Orange customer who logs into the mobile internet will be exposed to this leading gaming brand.

“What we’ve learned from doing similar TV spots in the past is that these campaigns present excellent opportunities for affiliates, who can reap the rewards of this increased brand exposure,”

said Simon Wilson, Managing Director of mFortune.

“As a result of our campaign, we expect the number of users searching for mFortune online to increase dramatically, along with conversion rates and user loyalty.”

mFortune’s affiliate program is powered by the Income Access iGaming affiliate marketing software, and is part of their iGaming network.

mFortune offers leading commissions, with 50% lifetime revenue share and +£1 CPA per free download, full WAP/WML tracking capability and a wide variety of high quality mobile casino games, including their most recent addition, Pirate’s Treasure. Affiliates with UK traffic can set up exclusive SMS short codes and use the Income Access software to promote to mobile users offline or on the web, with full tracking capability.

mFortune ran a very successful TV campaign last November.

“The boost we received from the last TV campaign was substantial,”

said Income Access Affiliate Manager, Louis Deering.

“With this new campaign, with a higher quality ad and increased exposure, I’m excited about the potential. And affiliates should be too.”

mFortune is the only major mobile casino to offer “pay-by-phonebill” deposits for players in the UK, allowing users to deposit without a credit card or third-party payment processor, which dramatically improves conversion rates. mFortune mobile casino is compatible with all popular mobile phones, including Blackberry and iPhone.

The TV ad campaign will run throughout the month of July.

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Mobile casino operator mFortune has added a mobile dog racing game to its range of mobile applications at mFortune.co.uk

Affiliates in the Income Access affiliate network will now be able to promote a new mFortune game. The UK based mobile casino operator has launched the UK’s first mobile dog racing game. The game, which is free to download, is compatible with all major mobile phone devices. It is the latest application available from mFortune.co.uk, and joins an already vast array of existing Poker, Roulette, Blackjack and Fruit Machine games.

mFortune Dogs is a game of chance where players can feel the thrill of dog racing. With six dogs in each race, players can bet on the winner, or on the winning combinations (first two or first three dogs). Players can study the odds for each dog, to try to forecast the winner, or simply bet on their favourite dog or number.

The mFortune affiliate program is part of the Income Access affiliate network. With the mobile gaming being one of the fastest growing verticals in the gaming industry, online gaming affiliates can now benefit from the unique variety of games offered by mFortune to its players. The mFortune gaming software supports over 100 models of mobile devices. These include, but are not limited to, 49 models of Nokia, 40 Sony Ericsson models, 23 different Samsung mobile phones, and ten Motorola handheld devices.

“The addition of this new game to the range of existing mFortune applications is an exciting opportunity for affiliates,” said Nicky Senyard, CEO of Income Access. “Given that mobile gaming is one of the fastest growing market segments, the potential earnings offered by mFortune’s attractive line of products are considerable. Mobile gaming affiliates can benefit from future referrals, as well as the lucrative mFortune commission structure.”

mFortune is a fully licensed UK mobile casino, accepting players worldwide (except US), and offering some of the best in mobile gaming, including mmmBingo.com, one of the most popular mobile bingo halls in the UK. mFortune’s affiliate program is run exclusively through Income Access, and allows affiliates to promote via WAP sites or traditional websites, with exclusive bonus codes and SMS promo codes for offline tracking, as well as traditional flash and banner creatives.

mFortune.co.uk has recently increased commissions to offer 50% base revenue share to all affiliates, with the option of higher commissions for top performing affiliates. This makes mFortune one of the highest paying mobile casino affiliate programs in the UK. mFortune is also offering a bonus CPA of £1 per free download. Existing and new affiliates can benefit from the expert reporting analytics and support offered by the Income Access software that powers the mFortune affiliate program. The software provides both mFortune and its affiliates the intelligence they need to optimize their respective marketing campaigns.

About mFortune
mFortune is owned and operated by UK-based In Touch Games, Ltd. who manufacture and distribute coin operated gaming equipment. The current range includes Fixed Odds Betting Terminals (FOBT’s), Digital downloadable MP3 Jukeboxes and Skill with Prizes machines (SWP’s). Currently ITG are the largest supplier of FOBT’s to Independent Bookmakers in the UK.

About Income Access
Working closely with its partners to help them succeed in the igaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as Bingo.com, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.

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